Software is extremely boring to market. You have to create a story about something you know will break and solves something like automating insurance contracts.
It’s great for the people who made the software because they’ll rake in millions. However, it’s not fun for a marketer.
In the crypto world, there is a natural organic marketing element – price action!
When the price goes up, the media runs stories trying to figure out why. When the price goes down, the media runs stories on why that crypto is a piece of shit or a scam.
The cool thing about Ethereum is that they’ve inadvertently created multiple organic marketing campaigns that digital marketers can create content around.
I break down how it all fits together in this article, but I’ll highlight the main ones below.
Why does this matter to you? Because these organic marketing campaigns will lead to more awareness, mass adoption, and a bigger ETH portfolio for you!
Price Action
As mentioned above, price going up or down gives digital marketers something to write, record, or tweet about. It can be actual price movements and correlating it to some event.
Or it can be some crazy moon boy prediction about $ETH going to $50,000! Either way, you never run out of ideas.
Burning ETH
By upgrading to EIP 1559, Ethereum created a FOMO layer on top of price action. So, when the price goes up, the FOMO is magnified because there’s ETH that will burn and never go back into circulation.
DeFi
Every DeFi project has its own coin, which has its own price action. Because DeFi is a direct attack on legacy finance, bankers will come back and claim it’s a scam. Even bad publicity is good because it attracts the rebels who hate banks to the platform.
NFTs
A digital marketer’s dream. It makes the technology extremely approachable because you lean into it with arts and culture instead of learning how the underlying tech works. Ethereum is notoriously difficult for people to understand stand, but with NFTs, they can buy in and learn along the way.
Also, NFTs have their own price action, which people tweet about in the form of a floor (the lowest price it can sell for on the open market).